What you actually get.
Two ways to run GOALS' Acquisition layer. Both are one system, not a menu.
Core
Outbound
We install and run outbound end to end: ICP from your best clients, offer reworked for message fit, email and LinkedIn sequences, deliverability infrastructure, and intent tracking (job changes, funding, hiring, site visits) so the right accounts get the sequence at the right moment.
Book a call about CoreScale
Core + Paid + Inbound
Everything in Core, plus paid (Meta and LinkedIn ads on the same offer and ICP) and inbound: lead magnets published on LinkedIn and social for the ICP, and every engagement signal (download, comment, profile visit) detected and routed into sequences and your CRM, so buyers raise their hand before the first email.
Book a call about Scale| Core | Scale | |
|---|---|---|
| G/O diagnostic (ICP from your best clients, offer rebuilt for message fit) | ||
| Outbound (cold email + LinkedIn sequences, deliverability infra, signals + intent tracking, weekly rhythm) | ||
| Paid (Meta + LinkedIn ads, same offer and ICP as outbound) | ||
| Inbound (lead magnets + engagement signals) | ||
| Lead systems (CRM nurturing, reply handling, call booking) | ||
| Sales (coached calls and meetings, scripts, objection library) | ||
| BONUSPipeline dashboard + weekly report: you see replies, calls and pipeline move every week | ||
| BONUSFull handover: the ICP docs, sequences, domains, accounts and data stay yours | ||
| BONUSDirect line to the founder who built the system. No junior account manager |
Same GOALS order as the method: G and O are diagnosed first, A is where Core and Scale differ, L and S are installed with the system so a qualified reply always has somewhere to go.
Before you book anything
Is this you?
It's you if
- You sell B2B deals of 5K€ or more, and your pipeline still depends on referrals and one channel.
- Your product is strong but prospects who should buy never hear about you.
- You've stacked freelancers and agencies: each fixes their channel, nobody owns the pipeline number.
- The founder still closes half the deals by hand, and it doesn't scale.
It's not you if
- You sell B2C or deals under 5K€: the maths of this system don't work there.
- You want leads next week without touching your ICP or your offer.
- You want to rent execution. We install a system you own, that's the whole point.
- Nobody on your side can take the calls the system books.
Never more than 5 clients at a time. You apply, we decide together whether it fits. The free diagnostic is where that starts.
Take the free GOALS diagnostic
Start where the compounding starts.
Every engagement begins the same way, before either package: a free 30-minute call where we map your pipeline and tell you which GOALS letter is actually costing you deals. That's the audit call, not a sales pitch.
From there, most clients start with Core. Outbound is the channel that produces a real signal fastest, and the ICP and the offer need to be proven there before paid or inbound are worth adding.
Scale comes next, not first, because paid and inbound compound on the ICP and the message outbound has already proven. Spend on ads or publish lead magnets before that message is validated and you pay to collect the wrong signals from the wrong people.
None of this is theoretical. It's how the offer itself got built.
“I used to manage million-euro budgets at AB InBev. Then I went solo and had to make every euro count, no agency retainer to fall back on. Core and Scale are scoped for that reality: a founder who can't afford to waste a euro on a channel that isn't pulling its weight, not a Fortune 500 marketing department.”
Maxime, Founder at Kaizen
You don't have to take my word for it though.
FAQ
